Art Direction & Brand Design

About

Hello, I’m Melinda!

Swiss-American Brand Design Leader.

Based in New York/Connecticut.

Currently Head of Design for the global $5B Essential Health business at Kenvue.

A hands-on designer who inspires individuals and teams through creativity and compassion to enhance the human experience.

With over 10 years of experience building iconic global brands for Fortune 500 companies, I focus on developing strong and distinctive brand identities. I have a proven track record of leading successful teams, mentoring designers, collaborating cross-functionally, and thinking strategically.

I believe in fostering thriving teams and inclusive cultures to make a difference and add value where it’s most needed for the business.

Outside of work I have ongoing projects in renovating my home from 1846. I enjoy slowing down on weekends and spending time with my family to have fun, play, discover, and replenish.

 

Brand Strategy:
Drive brand growth & development with clear creative strategies that align with business goals and improve project outcomes.

Visual Identity:
Create brand guidelines with clear, easy-to-scale visual systems. Ensure strong execution and consistency across channels.

Digital Design:
Data-driven designs and content that are engaging and effective for digital channels and make an impact on consumers.

Human-Centered:
Leverage rich consumer insights and obsess over the details to deliver deliberate and empowering experiences.