LISTERINE® Campaign
With the insight that consumers are wary of the impact of mouthwash and the fact that LISTERINE® kills millions of germs in 30 seconds, we were inspired by the ‘magic of accomplishing a million things’ and asking, what can you do in 30 seconds?
Capturing the moment in 2020, when everyone WFH and felt the daunting tasks of our to-do lists— the dishes piling up in the sink, the next Zoom call approaching, the worry around germs. Our primary objective was to communicate the benefits of LISTERINE® through simple storytelling and bringing the human to the forefront.
My Role
Overall Content Strategy & Art Direction:
Storyboard Process & Direction • Copy/Script Direction • Video Direction • Talent Selection • Photography Direction • CGI Direction