LISTERINE Campaign
Concept Development • Storyboard & Script • Art Direction • Video Direction • Talent Selection • Photography Direction • CGI Direction
30 Seconds…
With the insight that consumers are wary of the impact of mouthwash and the fact that LISTERINE® kills millions of germs in 30 seconds, we were inspired by the ‘magic of accomplishing a million things’ and asked, what can you do in 30 seconds?
Our primary objective was to communicate the benefits of LISTERINE® through simple storytelling and bringing the human to the forefront.
Supporting organic social assets were developed to complement the approach with an educational series using scientific data, helping LISTERINE live into its science-based approach.
Creative Team
Design Manager: Cassandra Cogbill
Design Lead: Melinda Brechbuehler
Designer: Becka Redante
CGI: Darlene Pepper
Videographer: Ross Evison
Project Management: Corbin Cones