NEOSTRATA® Brand Refresh
The name, NEOSTRATA® literally means “new layers” and this inspired the modernized rebrand and visual language.
We peeled back the layers to reveal and respect the brand’s rich story of the science of high-performance formulations. The new personality shines through with updated photography that blends the science and beauty to create a new dimension of skin regeneration. Bringing NEOSTRATA® confidently to the forefront in the Dermacosmetic retail space.
My Role
Art Direction • Photography Guidelines • Brand Guidelines • Talent Selection • Logo Redesign • Packaging Refresh • Retail Environment Direction
Audit of Previous Visual Identity
Brand Photography
We enhanced the NEOSTRATA® visual identity through custom product and talent photography.
Providing a glimpse of the lab and the behind-the-scenes of the products to tell the story of the superior formulations. The products standout through deliberate white lighting, soft shadows, and compositions that lead the eye.
Creative Team
Creative Director: Paul Owen
Design Director: Jennifer Dahl
Design Lead: Lex Evan
Senior Designer: Melinda Brechbuehler
Product Photography: Christopher Baker
Product Shoot Stylist: Lisa Lee