Art Direction & Brand Design
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NEOSTRATA

NEOSTRATA Brand Refresh

Art Direction • Photography Guidelines • Brand Guidelines • Talent Selection • Logo Redesign • Packaging • Portfolio Architecture • Retail Environment Direction • Event Design Guidance

A Rich New Brand Narrative

The name, NEOSTRATA® literally means “new layers” and this inspired the modernized rebrand and visual language.

We peeled back the layers to reveal and respect the brand’s rich story of the science of high-performance formulations. The new personality shines through with updated photography that blends the science and beauty to create a new dimension of skin regeneration. Bringing NEOSTRATA® confidently to the forefront in the Dermacosmetic retail space.

Creative Strategy

 

Territory Exploration

Early Concept Development

Execution & Guidelines

Visual Merchandising

Brand Photography

Enhanced the NEOSTRATA® visual identity through custom product and talent photography. Hands-on in creating the photography direction, selecting the photographer and talent, on-set art direction, and overseeing post-production.

We told the story of the brand’s superior formulations by unveiling a behind-the-scenes look of a lab. Curating poetic compositions of the products that merge science and beauty.

Creative Team
Creative Director: Paul Owen
Design Director: Jennifer Dahl
Design Lead: Lex Evan
Senior Designer: Melinda Brechbuehler

Product Photography: Christopher Baker
Product Shoot Stylist: Lisa Lee
Model Photoshoot & Video: With Projects, Inc.