LISTERINE Social Media
BRAND STRATEGY• CONTENT DEVELOPMENT • ART DIRECTION • VIDEO • ANIMATION • PHOTOGRAPHY • COPYWRITING • ILLUSTRATIONS
To Increase Reach & Relevance
In 2019, the Listerine social media presence lacked a clear visual and verbal strategy to connect with consumers across the channels.
To drive brand recognition, consistency, and value to our consumers, we partnered with the Listerine team to create organic content— testing and learning throughout the journey (2019-2023).
In 8 months, Listerine's organic Instagram following increased over 40%.
Brand Photography
We produced photoshoots to bring fresh energy to the brand and connect with a younger audience through our owned social channels. Specifically heroing LISTERINE® Cool Mint® and adding LISTERINE® to your daily 3-step routine; brush, floss, & rinse.
Creative Team
Creative Director: Paul Owen
Design Manager: Cassandra Cogbill
Design Lead: Melinda Brechbuehler
Designers: Allison Insel, Alexa Sparacio, & Becka Redante
CGI: Darlene Pepper
Content Strategist & Copywriting: Danilo Romeiro
Solutions: Shelby Spears, Pablo Ulpiano
Project Management: Corbin Cones, Jessika Ferrer