Social Content
Partnered with the US Marketing Team to establish a LISTERINE® Social Core Team to co-create organic social content. Grew our followers by over 43% (2020-2023) on Instagram. Weekly team meetings to review performance metrics and continuously update the calendar and content.
CONTENT STRATEGY • CONTENT DEVELOPMENT • VIDEO PRODUCTION • PHOTOGRAPHY DIRECTION • COPYWRITING • CALENDAR MANAGEMENT • ILLUSTRATIONS • ANIMATION DIRECTION
Brand Photography
We produced photoshoots to bring fresh energy to the brand and connect with a younger audience through our owned social channels. Specifically heroing LISTERINE® Cool Mint® and adding LISTERINE® to your daily 3-step routine; brush, floss, & rinse.
Creative Team
Creative Director: Paul Owen
Design Managers: Cassandra Cogbill, Melinda Brechbuehler
Designers: Allison Insel, Alexa Sparacio, & Becka Redante
Content Strategist: Danilo Romeiro
Copywriter: Danilo Romeiro
Project Management: Corbin Cones, Jessika Ferrer