Icon System & Guidelines
Developed a set of sustainability icons for Consumer Health brands in the Johnson & Johnson® portfolio, including options that align to each brand’s style guides.
The Sustainable Icons Guideline allowed for each brand to create and deploy assets that adhered to the Johnson & Johnson® company strategy and were legally approved for use in visual communications.
Deliverables
Icons • Guidelines • Brand Assets & Templates
Creative Team
Creative Director, Paul Owen
Senior Design Manager, Cassandra Cogbill
Design Lead, Melinda Brechbuehler
Designers; Becka Redante, Mariana Junger, Alexa Sparacio